Understanding the CEO’s Design Perspective

To design a dashboard suited for your CEO, it is required to think like a CEO, get into the mind of a CEO. If anyone on the team understands the importance of good design, then it's often the CEO.

CEOs prioritize and understand the importance of good design so well that they often take it for granted that the products that they build and that they surround themselves with, are designed well - for beauty and for function.

Nowhere is this principle truer for the CEO than how she visualizes her business through a well-designed Dashboard.

The CEO’s Mind: Focus & Creativity

The mind of the CEO is a combination of Laser Focus and A Carnival of Creativity. Her internal dialog emanates from a deep understanding of her business but manifests in simplicity:

'Are we on Track?

If not, what is broken?

Why aren't all my brilliant ideas (those that I have and have not shared) already actualized in my business?'

Key Principles to Understand

If your dashboard design can address these three murmurings at a glance, then your dashboard - and you - will take root in the heart and mind of your CEO.

In a nutshell the CEO interacts with her dashboard with this point of view:

'Show me in a measurable way in under 20 seconds and through the medium of artistic expression consistent with the branding and culture of my biz, how financially healthy my biz is today and what actions can be taken to improve its short-term and long-term fundamentals.'

Therefore, to design a dashboard that caters to the CEO we employ principles of:

Simplicity
Beauty
Tribal Language
Addressing the big Issues first
Data Driven Actions and Biz Predictions

Applying These Principles

If for example, we employed these principles to a dashboard used by the CEO of a Project based Property Restoration Business, it could be expressed in the following way:

A beautifully designed dashboard that is branded the same as the company's external marketing material
Language, Categorization and Measurements that are the same as the mental models used across the whole company. For example: The consistent use and measurement of 'Direct Costs on Projects' and 'Completion Status'
Addressing the Big Issues first: 'Are any Projects unprofitable?', 'Are any Project over-runs predicted?', 'Is our biz cash-flow positive now and for the next 60 days?'
An example of a Biz Prediction could be: 'If the current trajectory persists, these 3 projects will be unprofitable.
An example of data driven actions could be 'To keep all projects profitable, Project A and Project C require change-orders to be issued as they have exceeded the original scope by approximately $320k and $140k respectively.'

Conclusion

If you are a CEO then you understand the importance of these principles and how a well-designed, real-time dashboard can offer you a single frame of your precious business and guide you down a beautiful path of discovery and data-driven execution.

Risk-Free Partnership

One of the ways FreshBI is disrupting the consulting market is through its risk-free payment model. This eliminates common issues associated with project scopes, contracts, and the 'IT black box' phenomenon.

In conclusion, FreshBI is not just another consulting firm. We are a disruptor, challenging and changing the way consulting is done. By prioritizing speed, feedback, adaptability, aesthetics, and transparency, FreshBI is leading the charge in transforming the consulting landscape.

Ready to power up your business? We're here to guide you every step of the way.

Dashboard Design That Dazzles Your CEO