Business first
We start with the decision or the customer promise, not the tool. If a dashboard or an agent doesn’t change a business outcome, it doesn’t get built.
- Johanson Transportation: Start from the customer wait: documents, answers and replies.
- Chicago Intermodal: Start from the order desk: for a carrier, order speed is service speed.
- IRWD: Start from the business drivers, not the data dump.
- COFI: Start from the member promise: timely, accurate forestry data.
- Nature’s Path: Start from the portfolio question: continue, improve or retire?